Choosing a good logo takes a lot of research and a comprehensive understanding of the markets and demographics you wish to succeed in. It’s simply not enough to pick a logo design that you find attractive. Your logo needs to appeal to the people, market or specific demographic you are trying to attract. Each group will respond to different visual cues and aesthetics. You have to keep in mind that this is business. Having an artsy logo is great, but if your logo doesn’t appeal to the markets that you would like to sell to, then it could greatly limit your income and your companies growth.