When you see a logo on a product or in an advertisement, many times you are seeing a “treated” version of the raw logo, so what exactly is a logo treatment, and why would you use one?
In the past few years, a lot of changes have taken place on the Internet with regards to search engines and how they profile and rank websites.Every year these companies, like Google, have to alter the way they index and prioritize websites in their search results. It used to be that websites that got the most traffic appeared in the top results on Google. This isn’t the case anymore.
Continue reading “Why You Might Need A New Website”
We’ve all see the letters TM next to logos.
What does it mean and why do they put it there?
As many of you know, these initials stand for “Trade Mark”, “Trademark” or in Canadian legal terms, “Trade-Mark”. It’s a legal term informing the public that this logo is protected by law and as such can’t be copied, duplicated or used without legal permission from the owner.
Choosing a good logo takes a lot of research and a comprehensive understanding of the markets and demographics you wish to succeed in. It’s simply not enough to pick a logo design that you find attractive. Your logo needs to appeal to the people, market or specific demographic you are trying to attract. Each group will respond to different visual cues and aesthetics. You have to keep in mind that this is business. Having an artsy logo is great, but if your logo doesn’t appeal to the markets that you would like to sell to, then it could greatly limit your income and your companies growth.
Right now there is a trend in logo design that is very hot with logo designers, and is super effective for branding large corporations. However, that doesn’t necessarily mean it would benefit your company or your brand.
When you hire any logo designer or logo design company, it’s important to understand what you are hiring them for, and what they do. It’s not simply a matter of their ability to draw. The real work happens off camera, or in this case, off paper or off computer screen.
Illustrated? Simple? Descriptive? Clever?
Well there are a few questions you’ll need to ask yourself first:
- Who is the intended audience and how can your logo be leveraged to create more income for your company?
- Will it work on merchandise? If so, what kinds of merchandise? – Pens? T-Shirts? Your products?
- Can you make more money from merchandising, or is that not an avenue that fits with your business model?
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Read on if you’re curious how Logo Monster can help your business grow in different ways.
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