These are free tutorials and instruction presented by Logo Monster, showing you exactly how things are done. Whether it’s production or theory, we’re here to help you get better at it.
We’ve all see the letters TM next to logos.
What does it mean and why do they put it there?
As many of you know, these initials stand for “Trade Mark”, “Trademark” or in Canadian legal terms, “Trade-Mark”. It’s a legal term informing the public that this logo is protected by law and as such can’t be copied, duplicated or used without legal permission from the owner.
Here we will show you how to build perfectly seamless tiles, or tessellations in Adobe Illustrator. This is a great way to showcase logos for clients and especially to apply logos to packaging and presentations such as trade booth walls or table wraps.
When you hire any logo designer or logo design company, it’s important to understand what you are hiring them for, and what they do. It’s not simply a matter of their ability to draw. The real work happens off camera, or in this case, off paper or off computer screen.
